Burberry X COLORS
Burberry partnered with COLORS STUDIOS to launch a music-focused campaign that spotlights emerging artists, while supporting youth art programs around the globe. Six artists across genres performed a new song on the COLORS stage, each styled in the SS ‘21 collection by Riccardo Tisci, driving to a shoppable editorial on burberry.com. As a freelance Creative Director, I lead concept development, cultural insights, and creative ideation alongside my creative partner.
Music and fashion are cultural pillars that shape communities worldwide. They showcase our individuality and link our social ideologies. The goal of this partnership was to bring the two together to celebrate artists who are leaving their mark on history. COLORS selected Smino, Serpentwithfeet, Esty, Maria Isabel, Q, and Reggie to join the program, and donated partial proceeds to a community-driven youth creative program of their choosing.