Le Ore is BANDIER’s sustainable activewear line made with organic cotton, soft knits, and recycled yarns. For the Spring ‘21 launch BANDIER unveiled a full design identity and a brand campaign that paid homage to the collection’s romantic details and dance inspiration. As Creative Director at BANDIER, I led the launch campaign from concept to execution including leading a team of designers to develop a full visual identity.
The visual identity wove in effortless design elements, leaning into the dance inspiration behind the collection itself. The launch continued on social with a targeted ambassador program featuring influencers across NY & LA fashion, fitness, and dance circles, who created style content that aligned with the brand campaign.