New Balance X BANDIER



CAMPAIGN OVERVIEW
The New Balance x BANDIER collaboration captures the power of women who move through the world with style and ambition. The campaign featured DJ Millie who uses music to move her world, while inspiring the next generation of creatives to move their world their way. As Creative Director at BANDIER, I led the launch campaign from concept to execution.








APPROACH
As BANDIER’s first sneaker collab and streetwear-inspired collection, the collection’s launch was an opportunity to speak to a forward-thinking audience of women coast to coast. The goal was to establish the brand in the women’s sneaker space by partnering with true social & cultural pioneers who are cutting through the noise to bring their creative craft to the world. The seeding program featured a network of women DJs to continue Millie’s story of moving her world through music.